SEO | Nifty Web Solutions

Web Design in Kenya: Build Your Online Presence the Right Way

Nifty Web Solutions — Sun, 03 Aug 2025 15:42:22 +0000

In today’s digital-first world, your website is often the first impression customers get of your brand. At Nifty Web Solutions, we offer professional and affordable web design in Kenya tailored for businesses, startups, organizations, and individuals looking to build or grow their online presence.

Why Web Design Matters for Kenyan Businesses

Your website is more than just a digital brochure — it’s your 24/7 sales tool, customer service portal, and brand ambassador. A professionally designed website builds trust, enhances credibility, and converts visitors into paying customers.

Whether you need a basic company site, a custom WordPress blog, or a full-featured e-commerce store, our expert team delivers clean, responsive, and conversion-focused designs that look great on all devices.

What’s Included in Our Web Design Services?

Custom Website Design: Unique layouts designed around your brand and audience.
WordPress Web Development: We build powerful and easy-to-manage websites using the world’s most popular CMS — WordPress.
E-commerce Website Development: Sell products or services online with secure payment integration, inventory tools, and mobile optimization.
SEO in Kenya: We follow SEO best practices to ensure your website ranks well on Google and reaches your local audience.
Responsive Design: Mobile-first design that adapts beautifully to all screen sizes.

Web Hosting and Domain Registration

A great website needs reliable infrastructure. We provide:

Domain Registration in Kenya: Get your perfect .co.ke, .com, or other domain name at affordable rates.
Web Hosting in Kenya: Fast and secure SSD hosting with 99.9% uptime to keep your site online and performing.
Email Hosting: Set up professional email accounts like info@yourcompany.co.ke.

We bundle everything — from design to domain — so you can launch faster and with peace of mind.

Why Choose Nifty Web Solutions?

We are a Kenyan-based web design and development company with a proven track record of delivering fast, functional, and future-ready websites. Here’s what sets us apart:

✅ Experienced WordPress & eCommerce developers
✅ SEO-optimized website structure
✅ Affordable domain and hosting packages
✅ Personalized support and guidance
✅ Secure and mobile-friendly designs

Frequently Asked Questions

How much does web design cost in Kenya?

Our website packages start from as low as KES 15,000 depending on the size and features. E-commerce websites and custom functionality may vary in price.

Do I need hosting and a domain?

Yes. Every website needs a domain (your web address) and hosting (space to store your site files). We provide both with our web design services.

Can you redesign my existing site?

Absolutely. If your current website feels outdated, slow, or isn’t converting, we can help redesign and optimize it for better performance.

Let’s Get Started

Ready to take your business online with a professionally designed website? Whether you’re starting from scratch or need an upgrade, Nifty Web Solutions is here to help.

👉 Contact us today to request a free quote or learn more about our packages.

The post Web Design in Kenya: Build Your Online Presence the Right Way first appeared on Nifty Web Solutions.

How To Choose The Right SSL Certificate in Kenya

Nifty Web Solutions — Wed, 21 Jun 2023 09:42:53 +0000

After you register domain name and choosing a perfect web hosting plan, you need to secure your site and add trust & confidence for your visitors. With a range of brands, we have the right certificate for all your site security needs.

SSL Certificates are fundamental to internet security. They are used to establish an encrypted connection and allow data to be transmitted securely between a browser or user’s computer and a server or website.

SSL Certificates in Kenya

Keep Your Website Safe & Rank Better on Google

SSL certificates are a type of digital certificate that encrypts the information transferred between a user’s computer and a website. This ensures that the user’s confidential information, such as credit card numbers, is protected.

What is SSL Certificate?

The Secure Sockets Layer SSL (and TLS Transport Layer Security) protocol is the security protocol widely used today. It is essentially a protocol that provides a secure channel between two machines that operate through the Internet or an internal network. Typically we see the use of SSL Certificate, when a web browser must securely connect to a web server through an insecure connection.

Why Do I Need an SSL Certificate?

Encrypt your traffic

SSL Certificates in Kenya encrypt your traffic and keep your data safe by creating a secure connection between your browser and your website. This connection ensures that all the data passing between the two is encrypted so no one can see or interfere with it.

Help with SEO

SSL Certificates in Kenya help with SEO in a few ways. First, they create a sense of trust with users, which can lead to more clicks and conversions. Second, they can help improve your site’s ranking in search engine results pages (SERPs). And finally, they can help keep your site secure, which is important for both users and search engines.

Comply with data laws

If your website collects and stores customer data, the law requires you to have a system in place to keep the data safe. Installing an SSL certificate is the first step.

How To Choose The Right SSL Certificate in Kenya

When shopping for an SSL Certificate in Kenya, there are different types to choose from but are categorized into two:

Number of Domains

These types of SSL Certificates depends on the number of domains (or subdomains) you’d like to secure.

Single domain SSL certificates

A single domain SSL certificate is a type of SSL certificate that is used to secure a single website or domain name. A single domain SSL certificate is a less expensive and less complicated option than a multi-domain SSL certificate, which can be used to secure multiple websites or domains.

Wildcard SSL Certificates

A wildcard SSL certificate allows you to secure an unlimited number of subdomains with a single certificate. This can be a great option if you have a lot of subdomains that you need to secure, or if you want to make it easier for your users to access your site. Wildcard certificates are also a good option for securing multiple domains with a single certificate.

Multi-Domain SSL Certificates

Multi-Domain SSL Certificates allow you to secure multiple domains with a single certificate. This can be helpful if you have multiple domains that you want to secure with a single certificate, or if you want to consolidate multiple certificates into one. Multi-Domain SSL Certificates are also sometimes called Unified Communications (UC) Certificates, because they can be used to secure multiple communication channels, such as email, voice, and video.

Validation

These types of SSLs are only issued after you’ve verified the legitimacy of domains.

Domain validation (DV) SSL Certificates

Domain Validation (DV) SSL Certificates or just domain validation certificate are a type of SSL Certificate that is issued by a Certificate Authority (CA) after verifying that the entity requesting the certificate owns the domain name for which the certificate is being requested. This type of SSL Certificate is useful for websites that do not require a high level of security, as it is the least expensive and most quickly issued type of SSL Certificate.

Organisation validation (OV) SSL Certificates

Organisation validation (OV) SSL Certificates are a specific type of SSL Certificate that are used to verify the organisation that is behind a website. OV SSL Certificates are used to ensure that the website is actually owned and operated by the organisation that is stated in the certificate, and not by someone who has stolen the identity of the organisation. This is done by verifying the organisation’s details, such as its registered name and address, against public records.

Extended Validation (EV) SSL Certificates

EV SSL certificates are a type of security certificate that offer extended validation. This means that the issuing certificate authority (CA) performs a more rigorous identity verification process before issuing the certificate. This helps to ensure that the site owner is who they say they are, and that the site is legitimate. EV SSL certificates offer a higher level of security than standard SSL certificates, and are therefore ideal for online businesses that handle sensitive information.

The post How To Choose The Right SSL Certificate in Kenya first appeared on Nifty Web Solutions.

What is content in content marketing?

Nifty Web Solutions — Fri, 30 Sep 2022 03:02:22 +0000

What comes to mind you hear the phrase “content marketing”?

Some think about blogs or social media posts, while others identify with case studies. Truth is, all these are correct, and there are even more types of content marketing at your disposal. So, what defines content marketing anyway?

Defining content marketing?

Content marketing is a marketing strategy that involves planning, creating, distributing, sharing and publishing relevant, valuable and consistent content to a targeted audience.

The main goal is to increase brand awareness and engagement, attract visitors, generate sales leads, or drive purchases and revenue.

Common types of content marketing include:

Blogs
Social Media
Infographics
Video Content
Case studies
Webinars
eBooks
Podcasts

Why is content marketing important?

You probably heard of the phrase “content is king”. That remains true when it is done right in the sense that it is relevant, consistent and valuable to your target audience.

As a content marketer your need to build trust with your target audience without coercing them to make purchase right away.

Content marketing lets you build this kind of relationships with prospective customers by delivering high-quality content consistently.

By building trust with content, you can increase your sales while reducing your marketing spend.

What’s more, unlike other forms of digital marketing, content marketing can be deemed as a long-term marketing strategy for your business.

You can bet on content to continually drive traffic, create brand awareness and generate leads over long periods of time.

Hubspot lists a few ways content marketing helps build brand awareness and generate more leads for businesses:

Educate your leads and prospects about the products and services you offer
Boost conversions
Build relationships between your customers and business that result in increased loyalty
Show your audience how your products and services solve their challenges
Create a sense of community around your brand

Let’s look at some types of content marketing formats you can use to build up your strategy.

Types of content marketing

1. Blog Posts

Perhaps the most popular content marketing technique, that not only allow you to demonstrate your expertise and authority on a subject, but they also positions you to educate (and perhaps entertain) your readers on a regular basis.

When combined with SEO best practices, a blogs can be an incredible tool to build and monetize loyal followings.

Blog posts are incredible SEO tools: they help drive organic traffic to your site, increase the number of indexed pages on your site, and provide your site with more inbound links.

To get the most from blogging:

Ask yourself, “Who is the audience, and what is the goal?” Answering these initial questions helps you create blog posts that yield better content, and makes it more likely to be read and shared.
Be sure you are optimizing your blogs, increasing opportunities to rank better on search engines. Based on your blog topic, search keywords and keyword phrases with high search volumes and find opportunities to work them into your subheadings, title and the content itself.
Post social media content linking to your blogs to boost exposure and drive site traffic.
Publish at least two blog posts per month, weekly, or more, if you have the resources.

2. Social Media

With all the different platforms – and different audiences on those platforms – social media is one of the most dynamic types of content marketing.

You can customize your content by platform, utilize various media like videos or live streaming, and direct traffic to your website from your posts.

Social media can boost SEO by sending signals to search engines, connect you with target audiences, offer a channel for customer service, and keep brands top of mind with fresh content.

To get the most from social media:

Decide which platforms make the most sense for your brand and how you can use them.
Ask yourself, “What are the typical ages of the platform’s users? Do users go there for education or entertainment? What types of content work best on different platforms?”
Publish content in line with your brand voice, on a regular basis, and be responsive to users’ questions, reviews, and comments.
Don’t oversell. Be promotional 20 percent of the time, and helpful or entertaining the other 80 percent.

3. Infographics

A lot of complex ideas your brand might want to deliver to its customers are way too hard to explain using only a blog post.

Sometimes you need the visuals to go with it in order to be able to properly explain your solutions.

That’s where infographics come in handy.

Infographics are visual ways to present ideas. Usually, they prioritize bullet points and numbers, instead of long-form content you’d see more frequently in blog posts.

An infographic is a nice way to show a complex idea to your customer without having to rely on as many words in order to get it done.

4. Video Content

Who doesn’t love to watch quick videos on interesting topics?

Ever since the popularization of broadband connections and the rise of the YouTube era, the internet has never been the same.

That’s because more and more of the content produced has navigated towards videos over the past few years.

Videos are hard to produce, but they generate the greatest results.

After all, people spend at least 100 minutes watching videos a day, and 48% of customers rely on videos to reflect what they are interested in.

If your company can create good video content, it is more likely to convert and nurture a lead than if it only invests in written content nowadays.

5. Case studies

A case study is a piece of content you create that outlines your success with a particular client.

Case studies are particularly effective in the B2B industry, where purchases usually involve higher costs and more risk.

When you write a case study, highlight your customer first and your product second. In other words, your case study should read like a story about your client that shows your brand as a successful supporting role.

By showcasing your satisfied customers, you show sales prospects that you can deliver positive results for them.

Tip to make case studies work for you: Include specific details about your customer’s success story and always quantify positive results when you can.

Parting Shot

I just mentioned but a few of the available content marketing types to trigger you explore them. Don’t be tied to just one type but tryout different techniques and see what works best for you. All the best!

The post What is content in content marketing? first appeared on Nifty Web Solutions.

Web design cost in Kenya

Nifty Web Solutions — Sat, 02 Apr 2022 22:24:53 +0000

How much does it cost to create a website in Kenya? How much is too much for a website? These are probably some of the first questions for anyone who considers establishing their own web presence. Today having a website is neither a question of whether you have it or not; a website is a necessity for every business. After all, your potential customers are online most of the time.

Since having your own website has become a very common thing, you would think that it would be easy to answer the question of how much does a website cost. It turns out that the exact numbers are very hard to come by.

Web design pricing in Kenya – Affordable web developers in Kenya

Choosing between cheap website developers and affordable website developers in Kenya.

Web design and development in Kenya is now a fully developed industry with the number of web designers in Nairobi on an increasing trajectory. What you should worry about is cheap web designers since you likely may fall right into the hands of an incompetent or amateur web developer who will lure you with their cheap prices and design for you a website that can do ONLY more harm than good. Always chose quality from experienced web designers in Kenya and forget about regular website maintenance cost.

Individual/Corporates Website Development Costs in Kenya

1 pager Landing page – Kshs. 4,000 – static one-page or portfolio page.
1 pager website– Kshs. 14,000 – one page website with other page sections which scrolls on the same page when a menu item is clicked.
1-5 website pages – Kshs. 15,000 – Ksh 29,000.00 (informative website)
5-10 pages – Kshs. 30,000 – Ksh 45,000.
10-20 pages – Kshs. 46,000 – 70,000
20-30 pages – Kshs. 71,000 – 100,000
30-50 pages – Kshs. 101,000 – 210,000
Unlimited pages – Kshs 220,000
Custom Designs – Over Kshs. 220k
Blog is from Ksh 15,000.00

Ecommerce/Online Shop Website Development Costs in Kenya

Simple (1-30 pages/products) – Kshs. 24,000 (no advance product variations eg colour, attributes etc)
Simple (1-30 pages/products) – Kshs. 40,000 (with basic product variations eg colour, attributes etc)
Advance (30-60 pages/products) – Kshs. 70,000 (advance product variations eg colour, attributes etc)
VIP (Unlimted pages/ products) – Kshs. 150,000 (advance product variations eg colour, attributes etc)
Multivendor Basic – Kshs. 100,000
Multivendor Pro – Kshs. 250,000
Ecommerce end to end Portal – over Kshs. 250k
Custom Ecommerce – Over 250k

Ecommerce Payment Integrations for Websites

Pesapal / IPAY (WordPress, magento etc) – FREE
Mpesa & Cards Payment Integration: From Kshs. 15,000 (one off or Kshs. 5,000 per year)
Ipay Payment Integration (custom) : From Kshs. 20,000
SMS Integration: From Kshs. 25,000

Prices Inclusive of;

Domain Registration
Website Hosting – SSD Technology
Unlimited business Emails
Technical Support
SSL Certificate
On-page SEO

Web Design Costs

In this day & age it’s important for every business to have web presence. Many small business owners shy away from getting designing a website because of the tradition high web design cost quoted by many web developers. Essentially, web design cost of a small business website of five pages should be attainable by all. At Nifty Web Solutions we provide low cost professional web design services to small & medium businesses in Kenya. If you are looking for affordable, high quality small business website, you have found the right web design company in Kenya offering the most affordable website design pricing in Kenya. We don’t cut corners, we provide professional, effective, flexible, scalable, and affordable website.
Our web design company is dedicated to help small business owners grow by building affordable and professional websites design for their company that generate sales enquiries and leads. We keep our website design costs low at very competitive pricing model and focus our creativity and skills to satisfy our customers’ needs. We understand that a good business website provides a great opportunity to expand your business horizon as its available 24/7/365 and has the potential to reach thousands of customers. We aim to get all SME’s in Kenya online with our low cost website design services.

Web Design Prices in Kenya

At Nifty Web Solutions we offer small business owners excellent value, so it is worth to compare our website design prices with those of other web design companies in Kenya. We know a typical website for a small business is usually about five pages. Everything that is needed to get your small business website online is included in the cost web design (kes 20,000) – web hosting, domain name & email addresses. Nifty Web Solutions offers free web hosting and domain registration for first year with every website design and development order. Web hosting and domain renewal attracts an annual cost of kes 3,500. See our Web hosting services. Website design cost will go up, if the project demands more features & functionality. Rarely does designing a website get complex and the feature requirement endless requiring more time and additional skills to build them. Niche Web Creation Kenya does not charge by the hour to design & develop your website, once we know your needs we will tell you the cost upfront & what is included.

Would you like a free quote for your website?

Enter your details below.

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Are Backlinks Important For SEO

Nifty Web Solutions — Sat, 02 Apr 2022 22:13:37 +0000

What is a Backlink? Are backlinks important for SEO? What is the importance of backlinks for SEO? Why are backlinks important? The need to understand and implement high-quality campaigns is essential if you’re going to compete and thrive online, and that isn’t going to change any time soon. Backlinks remain an important aspect in search engine optimization or rather google ranking metric.

What is a Backlink?

Also known as “inbound links” or “incoming links”, backlinks are created when one website links to another website. If another business is linking your site on their website, they trust your site and your content enough to link to it. This is helpful for SEO as Google monitors which sites trust your site and content.

Reputable sites backlink to other reputable sites while spammy sites likely link to other poor-quality sites. Linking to any site with spam can result in Google and other search engines penalizing your site. Search engines crawl and reward or penalize site ranks to avoid leading users to any sort of spam. If you link to poor-quality websites, there’s a good chance your site will lose ranks.

Why Are Backlinks Important? – Importance of backlinks for SEO.

Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

How Are Backlinks Earned?

Gaining backlinks is an essential component to off-site SEO strategy. In fact, backlinks are the most significant off-site ranking factor! Backlinks are earned in three primary ways.

Natural links are given without any action on the part of the website owner. For example, the mountain climbing illustration above would involve a natural link if the hiking gear website had no role in receiving that link. One of the best ways to organically obtain natural links is by consistently creating high-quality content.
Manual links are acquired through link earning activities. If the hiking gear website reached out to the climbing resource and requested a link, the backlink would be manual. Guest blogging for a relevant website is another strategic method to gaining a manual link. Be sure to link to your website within the content.
Self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory. Be careful – while self-created links may appear to be the easiest way to gain backlinks, many of the tactics tend toward “black hat SEO,” strategies that negatively impact search engine reputation. These links are typically labeled by “no follow” tags.

Are All Backlinks Valuable?

While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible. Understanding the influencers of backlink value is crucial for link building and evaluating the health of your backlink profile.

1. Follow vs. no follow backlinks

Site owners can specify if an individual link passes link equity or not. A no follow link does not pass link equity – colloquially called “link juice” – to the linking domain, while a follow link does. While followed backlinks are much more desirable, no follow links from high-quality websites can still be beneficial to enhance your brand.

(Interestingly, local SEO strategy views follow and no follow links from relevant, localized websites as equally valuable.)

2. Authority of linking domain

Backlinks obtained from linking domains of high authority usually offer more value (link equity) than links from low-quality, new, or spammy websites. Backlinks from spammy websites should be avoided whenever possible.

3. Link relevancy

Google knows if a backlink is irrelevant. If a gluten-free bakery in California links to your brick-and-mortar hiking gear shop in Colorado, the backlink is not extremely relevant and will likely not pass as much link juice as the backlink received from the mountain climbing site.

4. Link location

Website architecture is significant to Google, as is the positioning of a link on the page. For example, a backlink tucked in the footer of a page may not pass as much equity as one added in a relevant blog post paragraph.

5. Link number

A backlink listed among hundreds or thousands of links on a single page is likely not as valuable as a link referenced among fewer. Beyond link equity, a user would be hard-pressed to locate your link among the hundreds and click through to your content, eliminating value.

6. Anchor text

Anchor text is the visible characters or words that display a hyperlink within content, often underlined and uniquely colored. In the previous sentence, “anchor text” is the anchor text for an outbound link. Certain anchor text is deemed SEO-friendly, passing more equity than others. Succinct, relevant, and non-generic text is preferable.

For example, linking to this blog post with the anchor “importance of backlinks for SEO” is preferable to linking with the generic text “click here.”

The post Are Backlinks Important For SEO first appeared on Nifty Web Solutions.

Tips for hiring the perfect web designer in kenya

Nifty Web Solutions — Sat, 02 Apr 2022 22:00:19 +0000

The article is a guide to help you know what to look for when searching for a perfect web designer/ web design company in Kenya for your new website.

When it comes to working with a professional web design team, most people just focus on the experience and reputation of the service provider. As much as this is a good thing, it is not the only thing you should look for when hiring a designer.

Here below are tips for choosing a web designer in Kenya that we believe you can use to narrow down your selection.

Know what you want and what you don’t want

The first step is to know exactly what you really want. It is only by doing this that you will be able to identify a service provider that can meet your unique needs. Make a list of the designs you like and those you hate. By providing this to your designer, you will help him understand not only your tastes but goals as well.

It is also important to define what you really want with your site. Do you want a highly graphical website? Will you be making most of the edits on your own? Know what you really want and how you want to maintain your site. This will help screen potential developers keenly.

Examine a portfolio

The quickest and easiest way to evaluate the work of a potential web designer is to look at his previous work. If his designs suit your tastes and goals you will know from this. This is also a great way to see if his SEO strategies really work. How well does his websites rank on search engine results?

Know your cost vs. value

It’s usually the elephant in the room. Cost is definitely a deal maker or deal breaker when it comes to hiring a web designer.

As with everything else you purchase, the phrase “you get what you pay for” rings true in the world of web design and development. If you begin to cut costs solely for saving a shilling now, you may not reap as much value in the long-term when it comes to delivering the results you planned for in step one. So how can you justify the costs of your project? It’s simple math really. This is where you as a business owner stops to do some research. What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment?

They offer all of the services you need

Don’t overlook the other services they offer. Top web designers in Kenya will definitely list SEO as one of the services they provide. This will be helpful to you unless you are lucky enough to have employees that are SEO experts, copywriters, and digital marketers. If it is not included in their offer, try and ask for it. Having a website without SEO is like having a car with a tank full of fuel but no wheels.

Your website serves as the central center for all of your marketing efforts. It’s where 99 percent of the clients you’re trying to attract with your marketing materials will land up. You may be confident that your website will act as an overall piece of your company engine when you deal with a designer who is backed by a marketing team

As part of your interview process, inquire about all of the services your applicants provide. These inquiries will provide you with a clearer image of what you will receive in exchange for your money.

They are technologically savvy.

You want a web designer/developer that knows the latest best practices and conventions for creating websites that are easily found and user-friendly. This is from domain registration, website hosting, SEO, integrations with marketing tools such as hubspot to registering the website with Search Engines like Bing and Google.

When reviewing a potential web designer’s portfolio, make sure that they include examples of responsive sites. As more people are using their phones to browse vs their desktop or laptop, it’s important that your designer can ensure your site is optimized no matter what device it is accessed from.

Your web designer should also use a content management system like WordPress, Drupal, or Magento to create your website. (For a variety of reasons, we are strictly a WordPress designer/developer.) You’ll have to rely on your developer to make every single update your website requires from now until eternity if you don’t have a content management system..

In addition to being up to date on the latest technology, anybody you hire should understand that building your website should be about more than just looking good. They must understand how to design a website that converts visitors into paying clients.

This involves understanding of user-experience design, how to construct effective calls, and what makes a layout intuitive layout, and how to create powerful calls to action. They also should ensure that coding, WordPress theme, and plug-ins are all updated and running (before AND after launch).

See if they offer post-project assistance

Maintenance is a vital part of keeping your website in the best shape. In fact, this is a vital part of today’s cyberworld. Bugs, viruses, and hacks are common but having a web design company in Kenya to maintain your website will ensure that your website is up and running without any hitches.

Check with your web development company if they offer post-project assistance. Hiring the same company who built your website ensures that the team members are well-briefed on your website, requirements and that the movement of work is seamless.

Hopefully, you’ll be able to use these pointers to find the best web designer for the task; if you have any further suggestions, please let us know!

The post Tips for hiring the perfect web designer in kenya first appeared on Nifty Web Solutions.

Why Guest Blogging Needs To Be Part of Your SEO Strategy

Nifty Web Solutions — Mon, 16 Sep 2019 05:03:59 +0000

Guest blogging has become a widely-used content marketing and SEO strategy in recent years, which involves writing unique pieces of content for placement on websites that are not your own.

We discuss the main advantages of introducing guest posts as part of your overall SEO strategy, as well as how to properly implement this method in 2018.

Improve your search rankings

Guest blogging as a marketing strategy has specific Search Engine Optimization (SEO) benefits. This is because, on many occasions, the host website will allow the author of the piece to include a link back to their own website, which can, in turn, lead to an increase in search engine rankings, since high-quality website backlinks are one of Google’s top ranking factors.

Establish credibility

If you manage to get your work published within key industry publications and are able to create engaging content that educates readers (who may also be your potential clients/customers), you will begin to establish your business as a credible source of information.

An important aspect here is to find the websites which are most relevant to your industry or niche. There is simply no point in attempting to get published on finance-related websites when your business is in the medical field. Instead, start by identifying the websites your customers read, as well as those where you have seen pieces of content written by your competitors. Then, you can contact these websites to offer something better!

Consistently producing unique, high-quality content on these types of website quickly builds up trust and positions yourself as a thought leader within your sector.

Brand exposure

One of the key benefits of offsite guest blogging is that it allows you to gain brand exposure in the key places where your potential customers hang out. Moreover, by producing amazing content and writing about the topics that interest the people in your sector most, you are increasing the likelihood of the audience remembering your brand or, better yet, bringing targeted traffic to your website, which could result in conversions.

Build relationships with key influencers

Whether we like it or not, influencers have gradually taken over the internet marketing landscape, making modern-day celebrities out of ordinary people. They are popular, powerful and often come with a legion of loyal followers, who hang on to their every word.

As such, if you manage to build relationships with just a few of the key influencers within your industry niche, by exchanging great content with them, you could easily be gaining a whole heap of new exposure for your brand.

Guest blogging in 2018

It is vital to point out that guest blogging is only beneficial if used in the correct way. Guest blogging has, in recent times, become a prevalent SEO technique, which means that is has naturally become a prime target for spammy link builders to post poor-quality content on any and every website they can, simply as a means of gaining a link.

Google themselves have voiced their concerns with this type of guest blogging, making it quite clear as to what they consider good and bad practice. Matt Cutts, the former head of the Google WebSpam Team, has scolded the idea of guest blogging becoming a tool which is “overused by a bunch of low-quality, spammy sites”.

So, what does this mean for ethical SEO’s? Well, as long as you are using guest blogging as a means to provide unique, insightful content which actually delivers the audience value, rather than as a quick link-building tactic, then you are on the right track.

It is, therefore, imperative that any good SEO company will follow proper guest posting approaches, as well as taking heed of Google’s webmaster guidelines with regards to link schemes.

The post Why Guest Blogging Needs To Be Part of Your SEO Strategy first appeared on Nifty Web Solutions.

On-page SEO Tips to Improve Your Organic Ranking (2022)

Nifty Web Solutions — Mon, 22 Jan 2018 10:46:04 +0000

Do you need to improve your on-page SEO and rank top in major search engines?

You might have been running you site for a long time now and still wondering why your site does not rank in major search engines, or maybe you just started blogging and are wondering what next! How do you rank on search engines such as Google, Yahoo, Bing and many others?

Well! Here is a guide on where to start optimizing your site to make it easy for your reader to find you on the major search engines.Now you might be thinking SEO stands for “Something Extremely Obscure” and you just might be right. As a marketer you are responsible for staying on top of what can feel like endless Google algorithm updates because if you fail you risk not showing up in search engines most targeted keywords.

Search engine optimization can be categorized in two different parts:

On-page optimization
Off-page optimization

Today’s article will focus on on-page optimization, and I will be sharing lots of good on-page SEO techniques you should implement while working on optimizing your blog posts.

But first…

What is On-Page SEO?

On-Page SEO (sometimes referred to as On-Site SEO) the practice of optimizing web content for search engines. Proper On-Page Optimization of a page will ensure that it ranks higher on search engines for relevant keywords and drive targeted traffic.

Why is on-page SEO important?

In the world of online marketing SEO is a necessary evil. SEO makes content available to search engines and also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Good SEO practices can help increase site visibility, site visits thus increasing customers to help grow your business. Wrong approaches to SEO can bury your site, thus derailing your business leading to loss of customers.

On-Page SEO Techniques to Improve Higher Rankings

On-page SEO techniques, as you may be already aware, are one of the biggest SEO ranking factors and it has the ability to make or break your website.

Here are a few basic On-page SEO factors that can impact the search engine rankings of a page on search engines.

1. Page Titles Optimization

Page titles play a major role in SEO as they help readers and the search engine to understand at a glance what you post is about. Make sure to include your target keyword in the title for the page. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines. Use modifiers like “2017”, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.

2. Meta Descriptions Optimization

Meta descriptions appear below the page title in the SERP. They can help increase CTR, but nowadays, they actually don’t have a direct impact on rankings. They’re there for humans, not search engine crawlers, and you should use them to tell searchers why they should click on your result. Use one of your target keywords or phrases in your meta description so they know your content is relevant to their query, but make it attractive to the viewer, too.

3. Proper URL Structure

Have your target audience in mind when creating urls, that is descriptive of your page contents and easy to read. Consider using keywords and separate them with hyphens removing extra words like “a”, “the” and “and”. NOTE: Avoid keyword stuffing because you will be penalized, remember the golden rule of SEO, “You can never trick the search engine!”

One way to create good SEO friendly urls is directory structuring. It helps you create urls like:

http://www.yourdomain.com/blog/seo/tips-to-improve-your-on-page-seo

Rather than:

http://www.yourdomain.com/index.php?route=information/information&information_id=5

Such is not memorable, gets your audience lost as compared to the first url. Again in the first url if a user removes the last part they land on a page with all posts falling in the category SEO and so on.

Practice good url structuring and google will notice you and most importantly your audience will remember the url easily.

4. Body Tags (H1, H2, H3, H4, etc.)

Headings are not the primary factor that Google uses to rank your website in 2018. Google is rating the quality of your website. Headings are signposts that guide readers through an article. Because people tend to read them carefully, they should indicate what a paragraph is about, or people won’t know what to expect. Also, headings may help them get back on track if they get lost in (poor) writing.

The h1 tag should contain your targeted keywords, ones that closely relate to the page title and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. Your h3 is then a subheading for your h2 and so on. Think of them as a hierarchy based on importance, the above being more important than the below.

Keep in mind that it’s also very import that your header tags are readable and grammatically correct. Stuffing your h1, h2 and h3 with keywords is not going to help your cause. If anything, Google will recognize this and assume you are trying to manipulate them.

5. Keyword Density

Keyword density is the percentage of the number of times a keyword appears on a page divided by the total number of words in that page. The higher the search volume for a given keyword, the more correlated it is with being featured on a ranking page. That means high-volume keywords were more likely to appear in titles, descriptions, and the body of pages that ranked high for those queries.

6. Image SEO

Adding images is a good way to make your webpages more appealing. But not all images are created equal – some can even slow down your website.

Optimizing images properly will help you make the most of a valuable SEO asset.

Image optimization has many advantages, such as:

Additional ranking opportunities (show up on Google Image Search).
Better user experience.
Faster page load times.

Images shouldn’t be an afterthought. Make sure to incorporate images that support your content and use descriptive titles and alt text.

7. Proper Internal Linking

Linking to other pages within your website is also key as it helps search engines to understand the hierarchy of your pages. This makes it easy for search engines to easily find your pages and how they relate thus making it easy to index.

Closing Remarks

Now, I may not have been pre-emptive on this topic, for instance I will just mention some other On-Page SEO factors/ SEO techniques that are just as important to making sure you are upto date with your On-Page SEO. Some of these include Keyword , E-A-T (Expertise, Authoritativeness, and Trustworthiness), Keyword Cannibalization, User Engagement, Page loading speed among others.

Search engine optimization is evolving and will keep evolving for as long as it keeps making user experience to the best state it can be. This is to encourage you as a content developer to deliver the best content to your readers. If you exercise these techniques you can improve your on-page SEO thus improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases. So, it pays to spend some time implementing these to improve your site!

If this post was helpful remember to share with your friends to make the web a better place. Stay tuned for the next post on Off-Page SEO.

The post On-page SEO Tips to Improve Your Organic Ranking (2022) first appeared on Nifty Web Solutions.